The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg (Eng

Description: The Victory Lab by Sasha Issenberg Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "Originally published in hardcover in slightly different form in the United States by Crown Publishers, an imprint of the Crown Publishing Group, a division of Random House LLC, New York, in 2012"--T.p. verso. Publisher Description A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lostUPDATED FOR THE 2016 ELECTIONThe bookPoliticocalls "Moneyballfor politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. Weve seen it in sports, and now inThe Victory Lab,journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.The Victory Labfollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.Provocative, clear-eyed and energetically reported,The Victory Laboffers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. Author Biography SASHA ISSENBERGis a columnist for Slate and the Washington correspondent for Monocle. He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007. Details ISBN 0307954803 ISBN-13 9780307954800 Title The Victory Lab Author Sasha Issenberg Format Paperback Year 2013 Pages 416 Publisher Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) GE_Item_ID:76681379; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 19.09 USD

Location: Fairfield, Ohio

End Time: 2024-12-01T07:50:37.000Z

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